Monday’s Jam of the Day: Chairlift

This is a pretty hot pop jam. But basically, I’m choosing to hihglight this song because it represents the most recent, “choose you’re own experience,” interactive music video. I think what we are seeing is the beginning of a new phase in music video listening, one where the video becomes a unique and customizeable experience. This trend seems to be taking the music scene by charge. Chairlift’s “choose your own adventure” interactive video is  for “Met Before,” taken off of their most recent,  album.

Chairlift’s video centers around PhD neuro-biology candidates studying the brain. After the lecture, it’s up to the viewer to decide how the story unfolds: each arrow click shows their research, romance, drug use and more–I think I dig it. Just remember–dragons. Also, as my friend aptly put it–what kind of Hipster ass university is this? Point taken–suspend your belief though and get distracted.

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